ITN Productions has signed a brand new content deal to supply daily video clips to Metro, the world’s largest free newspaper.
Starting today, Metro readers will benefit from up-to-the-minute video news on metro.co.uk every day.
The agreement sees ITN provide high quality video journalism spanning multiple genres including UK, world, sports, showbiz, music, fashion and video gaming.
Mark Browning, Managing Director, ITN Productions, said: ‘We’re delighted to be working with Metro, one of the best-known consumer newspaper brands in the UK. Our mix of news and entertainment is a fantastic match for Metro’s content and we expect it will be very much enjoyed by their online users.’
Jamie Walters, Digital Director, Metro said: ‘We are really excited to be able to offer our users of Metro.co.uk more choice in the way they consume their online news.
‘With ITN Productions supplying video content across a range of genres, I am sure this new addition to our site will really appeal to our City Clicker audience.’
This is the second deal ITN Productions has struck with an Associated title, building on its existing relationship with Mail Online.
The news and multimedia content company also has partnerships in place with leading national newspapers including The Daily Telegraph, the Express titles and Daily Star, as well as regional publishers such as Midland News Association and Iliffe News & Media.
For press enquiries, please contact:
Sarah Vaughan-Brown 020 7430 4387 / 07920 580 529 Director of Communications, ITN firstname.lastname@example.org
Notes to editors
Metro is the only free urban national newspaper in the UK and is the nation’s third most read newspaper. Over 1.3m copies are distributed every weekday morning across 33 UK cities. Read by 3.5 million readers, Metro is the number 1 choice for urbanites, 18-44 year old, professional workers in urban areas. An electronic version of Metro is also available every day online at www.metro.co.uk/e-metro
Metro.co.uk complements the newspaper and has over 2.5m UK unique users. It brings City Clickers everything from the hottest showbiz news and gossip, a round up of the best in entertainment, tech and gadget news, video content and much more.
About ITN Productions: ITN Productions is ITN’s central creative hub producing short and long-form content for the broadcast, online and mobile sectors. The business creates programming for leading global brands outside of ITN’s core TV news contracts covering genres such as entertainment, lifestyle, factual, news and corporate programming.
Clients include ITV, Channel 4, 4Music, Shanghai Media Group, Discovery, Teachers TV, ITV, Telegraph Media Group, YouTube, blinkx, Vodafone and Mail Online. ITN Productions also offers ITN’s multi-award winning studios for hire including the largest VR studio in Europe.