ITN Productions renews digital production partnership with International Cricket Council

ITN Productions’ sport team has renewed its partnership with the International Cricket Council (ICC) to provide digital clip production services for the ICC World Twenty20 2018 and ICC Cricket World Cup 2019.

The deal follows ITN Productions’ successful integration for ICC Champions Trophy 2017 and ICC Women’s World Cup 2017. Star players and key moments will be showcased in a variety of ways, from individual clips of in-match content for clip licensees and ICC digital, to curated packages and highlights clips for ICC partners, members and news access. Match content will be repurposed to maximise key incidents, with editors reacting as matches unfold and focussing on clips with viral potential.

ITN Productions will work in partnership with the ICC and their suppliers and licensees to deliver fast-turnaround content.

Aarti Singh Dabas, Head of Media Rights, Broadcast and Digital – International Cricket Council said: “We were very happy with ITN Productions’ editorial and publishing solutions provided during cricket’s global pinnacle events in 2017. We are continually striving to deliver faster and better-quality content to our fans and partners and we are confident that ITN will successfully help us deliver that objective during our two major events.”

Tim Godfrey, Partnerships Director – Sport, ITN Productions, said: “As an experienced partner of the ICC we’re delighted to continue to bring their digital content to life. Our technical workflow is tried and tested to ensure that high quality footage is delivered to fans and stakeholders as quickly as possible.”

Press contact:

ITN Productions: Laura Roberts +44 (0)20 7430 4825

ICC: Claire Furlong Mobile- +1 (268) 788 1528


About ITN Productions:

We produce bespoke creative and commercial content for broadcasters, businesses, brands, rights holders and digital channels. ITN Productions Sport team offer multimedia sports services from concept to delivery to distribution, supported by technology-leading infrastructure. Our sports team provide broadcasters and federations exceptional customer service aligned with editorial and technological expertise.

ITN Productions is the worldwide joint venture production partner for the IAAF and the long-term production partner for the EFL.

We produce live and non-live content for the biggest sports federations and broadcasters in the world including the English Premier League, International Cricket Council, IOC, Team GB, News UK, Channel 4 and CBS.

For more information visit:

About The ICC:

The ICC is the global governing body for cricket. Representing 105 members, the ICC governs and administrates the game and is responsible for the staging of major international tournaments including the ICC World Cup and Women’s World Cup, ICC Champions Trophy and the ICC Men’s and Women’s World T20.

The ICC presides over the ICC Code of Conduct which sets the professional standards of discipline for international cricket, playing conditions, bowling reviews and other ICC regulations. The Laws of the game remain under the auspices of the MCC.

The ICC also appoints the umpires and referees that officiate at all sanctioned Test matches, One Day International and Twenty20 Internationals. Through the Anti-Corruption Unit it coordinates action against corruption and match fixing.

The ICC Development department works with associate and affiliate members to improve the quality of international cricket, build better cricket systems, get more people playing cricket and grow the game.

For more information visit:


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