Marks & Spencer Food has launched a new series of “What’s New at M&S Food”, with the first episode being released today, it was announced (FRI).
ITN Productions, Advertising, has been charged with creating and producing the social content for the new series, which features a celebrity tasting panel of Emma Willis, Amanda Holden, Paddy McGuinness and Rochelle Humes.
The production company has created compelling content that is more relevant and digestible for a social audience.
Each episode is made up of a range of segments from First Time Triers, where in the September episode the panellists get to taste dishes made with pastes from the brand new ‘Cook With M&S’ range; Mid-Week Hacks, where chef Chris Baber demonstrates a quick and easy recipe; and Insider Picks where M&S ‘colleagues’ pick their favourite products.
ITN Productions, Advertising has also changed the look of the series by filming in a new location, in a real home, with a fresh and open kitchen.
There will be 12 episodes that run each month across the year, plus supporting 15 second teasers and swipe up clips that will appear on social sites. The first episode is available to watch on YouTube, with teasers being seeded through Twitter, Instagram and Facebook.
Mark Thompson, Commercial Director, ITNP Advertising, added: “It was a joy to once again work with the M&S team and this fantastic line up of talent, bringing our unique blend of in house creative, TV and advertising production expertise to the campaign. I’m sure audiences will not only love the content but also take away some genuinely useful tips, recommendations and inspirational recipes that they can try out for themselves, share and enjoy each month with family and friends.”
ITN Productions, Advertising won the account after a competitive pitch.
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