Former IMG COO Alastair Waddington appointed as ITN Productions new Director of Sport

ITN Productions has appointed Alastair Waddington, former IMG Executive Vice President as its first Director of Sport.

Alastair has 30 years’ experience in sports, entertainment and broadcasting at the highest level and his appointment demonstrates the production company’s ambition to expand in both domestic and international markets.

Over his career Alastair has advised sports organisations, brands, investors, broadcasters, production companies and digital businesses, and has served on the board of several sports, media and charitable organisations. A co-founder of SNTV, he spent 15 years at IMG latterly as Executive Vice President, and, as IMG Media’s Chief Operating Officer, he ran a global portfolio of production, distribution, facilities, archive and research businesses, working extensively throughout Asia and Australasia, North and South America, Europe and the Middle East.  Alastair led negotiations for the 2006 Doha Asian Games, the largest outside broadcast contract ever awarded at the time. He also consulted to Channel 4 for the 2012 Paralympics and 2010 World Athletics Championships.

Mark Browning, Group Managing Director, ITN Productions, said: “Alastair has run the largest independent production business in the world which included thousands of hours of sport, so I’m delighted he is joining ITN Productions. He shares our ambition, and is a good fit for our culture as we establish ourselves as a central player in sports production. Our heritage in fast-turnaround, live and near live production, story-telling and connectivity means we are perfectly placed to offer new production solutions to the sports community.”

Alastair Waddington commented: “The chance to grow a sports business within an outstanding brand like ITN is just too good an opportunity to pass up. The way we consume sports media changes almost daily but the production principles of quality, speed and reliability are a constant. ITNP is very well equipped to make an impact on sports production globally and I look forward to working with everyone at ITNP to make that happen.”

This month ITN Productions launched a seven-part branded entertainment series with William Hill has aimed at football fans following Euro 2016. “All to Play For”, is hosted by Sports Presenter Hayley McQueen and former Leicester City and Wales international player Robbie Savage. Timed to coincide with match fixtures, the fast-turnaround series is created by ITN Productions and will run regularly throughout The EUROs.

Press contact: Laura Roberts, Head of Press and Public Affairs, ITN 020 7430 4825 /

About ITN Productions
ITN Productions is ITN’s in-house production business, producing creative and commercial content for the broadcast, corporate, commercial, and digital sectors. ITN Productions has unrivalled expertise in fast-turnaround for live productions in digital and broadcast. ITNP films, produces and edits all Football League matches providing highlights for Football League Tonight on Channel 5 as well as co-producing Nick Kicks for Nickelodeon. We produce near-live match clips and highlights for News UK of Barclays Premier League, Scottish Professional Football League, Aviva Premiership Rugby, England international cricket, Emirates FA Cup, England International football and Tour de France. ITNP provide SNTV with 1,000s of clips every year. ITN Productions will produce all the online and in stadia promo films for the Emirates FA Cup 2015/16. In 2015 ITNP produced fast-turnaround documentary, Sepp Blatter Exposed – The Fall of FIFA, for Channel 5.
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About ITN:
ITN is a world-class production company made up of two business divisions: Broadcast News and ITN Productions. The organisation provides:
• Daily TV News programmes for ITV, Channel 4 and Channel 5
• TV programmes across factual, entertainment and current affairs for national and international broadcasters
• TV commercials and branded content
• Sports live coverage, clips and programmes
• Digital content services, including licensing on-the-day news and archive content through ITN Source as well as short form content for online and mobile.

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