Diamond Jubilee Video Tour App To Bring The Royal History Of London Landmarks To Life

Royal landmarks of London will come to life this summer through the video-rich “Diamond Jubilee Tour” iPhone app from AlwaysOnMessage and ITN Source.

Users will be guided on a GPS-enabled walking tour of 15 of London’s most important Royal locations. At each point, Royal fans will be transported to yesteryear as they watch relevant videos of iconic moments from ITN Source’s exclusive video archive. The videos are also available without completing the tour for those abroad.

Particular video highlights include seeing the pomp of last year’s Royal Wedding, the very young monarch feeding the ducks and playing in the gardens of Buckingham Palace from 1937 and King George VI giving a King’s Speech at Parliament in 1950.

The app is for iPhones and is available on the Apple App Store now in time for the Diamond Jubilee weekend and beyond. All footage has been supplied by ITN’s footage licensing arm, ITN Source, which has partnered with mobile agency AlwaysOnMessage in its first foray into providing archive footage for a mobile phone app.

The “Diamond Jubilee Tour” route starts at Westminster Abbey, where users can check in and share with friends on Facebook and Twitter that they are embarking on the tour. The nine mile route finishes at a mystery location, which could be described as the major Royal household. The tour takes about two and a half hours to complete but people short of time or energy can adapt the route or choose to skip particular locations.

“This is a unique and truly regal experience for any visitor to London during the Diamond Jubilee,” said Andy Williams, Acting Managing Director at ITN Source. “The archive footage that we have supplied brings London’s Royal history to life like never before.”

“I think it’s fantastic that we’ve brought new technology to such a historic and traditional event. We’ve worked hard to deliver an experience that makes the jubilee more accessible for people who can’t come to London to experience a very special moment in UK history. The iPhone combined with ITN Source content really brings the event to life,” Peter Swain, CEO AlwaysOnMessage.

Gordon Innes, CEO of London & Partners, the official promotional organisation of London, said, “Royal attractions are already hugely popular, drawing over 3 million visitors each year to the capital. Events like the Diamond Jubilee are a fantastic way to showcase these unique experiences and the Diamond Jubilee Tour app will help visitors learn even more about London’s rich royal history and heritage. The app is a great way of bringing London’s royal story to life by helping visitors to engage with all that the capital has to offer.”

This is the first app to be developed by AlwaysOnMessage using archive footage supplied by ITN Source. After the Diamond Jubilee celebrations, the app will be further developed for more platforms and multiple languages and become a comprehensive Royal Tour app of London, featuring greater functionality and more locations. ITN Source is also investigating other ideas of how its archive footage can be incorporated into themed or event-specific apps.


Press contact: Dan Faulks – Tel: +44 (0)20 7430 4825 or email dan.faulks@itn.co.uk

Full list of locations to be featured on “The Diamond Jubilee Tour” app:


· Westminster Abby

· St James Palace

· 17 Bruton Street

· Old War Office

· Victoria Embankment Gardens

· Victoria Embankment

· St Paul’s Cathedral

· Millennium Bridge

· London Eye

· Jubilee Gardens

· Big Ben

· House of Parliament

· Horse Guards Parade

· Queens Gallery

· Secret Location – (The user will not see this until they have completed the tour)


About ITN Source

ITN Source is the footage sales arm of leading news and multimedia content provider, ITN. ITN Source syndicates on-the-day and archive content to a global customer base. Its content spans multiple genres including news, drama, celebrity, environment, music, comedy, wildlife, natural history and film. ITN Source represents archive footage from ITN, Reuters, Fox Movietone, ANI and Channel 9 News, amongst many others. More information can be found at www.itnsource.com. More information about Education Clip Library can be found at www.educationcliplibrary.com.

About Always on Message

AlwaysOnMessage is an award winning mobile studio specialising in mobile strategies, Apps and mobile web.

Named as a “Mobile Developer Titan” by Mobile Industry Review and a “Top Mobile Innovator” by Mobile Entertainment Magazine, AlwaysOnMessage is one of Europe’s leading players in the mobile space. Clients include the Department of Health, The Economist and Sandman Hotels Group as well as Joint Venture projects with Nokia, O2 and IPC Media.

Success is underpinned by close relationships with manufacturers, operators and platforms; including invitation only memberships with Nokia Launchpad PRO, the BlackBerry Alliance Partner Program and Microsoft BizSpark.

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