William Hill launches online Euro 2016 series with ITN Productions

William Hill has launched a seven-part branded entertainment series today aimed at football fans following Euro 2016.

The magazine-style show, “All to Play For”, is hosted by Sports Presenter Hayley McQueen and former Leicester City and Wales international player Robbie Savage.

Timed to coincide with match fixtures, the fast-turnaround series is created by ITN Productions and will run regularly throughout The EUROs. Reacting to the highs and lows of the tournament, full shows will be played out on YouTube and William Hill TV in shops around the UK, with shorter clips distributed via Facebook, Twitter, Instagram and Vine.

The trailer to the programme has been released today to coincide with the first match – France vs Romania – and is designed to appeal to a core 18-35 audience through fun and shareable content.

Fans can look forward to a comedy entertainment show fuelled by punditry, user-generated content of fans in France, appearances from former football legends and commentary on the best (and worst!) moments from the tournament.

Peter Spiers, Head of Advertising and Content at William Hill said: “Like most major brands today, William Hill is keen to provide our customers with regular, engaging content; particularly around major sporting events like The Euros. We’re delighted to be working with Hayley McQueen and ITN Productions this summer, and we’re confident that the shows we create will strike the right balance between being informative and entertaining.”

Simon Baker, Head of branded Content at ITN Productions, said: “ITN Productions’ expertise in fast-turnaround content and sports programming makes us ideally placed to create content that resonates. In addition to original entertainment content we will have access to pre and post-match press conference footage leveraging the ITN network including Fan Zone coverage.”

Press Contacts

Laura Roberts, Head of Press and Public Affairs, ITN – 020 7430 4825 / laura.roberts@itn.co.uk


About William Hill

William Hill, The Home of Betting, is one of the world’s leading betting and gaming companies, employing around 16,000 people. Founded in 1934, it is the UK’s largest bookmaker with around 2,370 licensed betting offices that provide betting opportunities on a wide range of sporting and non-sporting events, gaming on machines and numbers-based products including lotteries. The Group’s Online business (www.williamhill.com) is one of the world’s leading online betting and gaming businesses, providing customers with the opportunity to access William Hill’s products online, through their smartphone or tablet, by telephone and by text services. William Hill US was established in June 2012 and provides land-based and mobile sports betting services in Nevada, and is the exclusive risk manager for the State of Delaware’s sports lottery. William Hill Australia is one of the largest online betting businesses in Australia, established through the acquisition of two businesses in 2013. It offers sports betting products online, by telephone and via mobile devices. William Hill PLC is listed on the London Stock Exchange. The Group generates revenues of c£1.6bn a year.

About ITN Productions

ITN Productions is ITN’s bespoke production hub producing creative and commercial content for the corporate, commercial, broadcast and digital sectors. We produce multi-award winning commercials and digital branded content, working for major global brands including Lego, Suzuki, Barclays and IKEA.  In 2014 ITN Productions adverts won 4 Gold Media Week Awards and the Grand Prix in addition to two Gold Cannes Lions. ITNP specialise in non-traditional commercials production, including live commercials, integrating social media into and innovative concepts offering full creative development in addition to production and post-production. As one of the leading multiplatform producers in the UK, our Corporate and Branded Content clients benefit from the depth of capability and values of the whole of ITN. We offer end-to-end solutions from creative concept, scriptwriting and storyboarding to production, post-production, delivery and distribution. We offer a full range of production capabilities on any scale, anywhere in the world as well as specialist video brand and channel brand development, 360 video, interactive and personalisation films.

For more information visit: www.itnproductions.co.uk

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