Orange has signed up ITN to deliver a new video news bulletin service for its home broadband and Orange World mobile customers.
The new services provided by ITN’s multimedia division, ITN On, will feature the latest UK, world, business, sports and entertainment news. The stories will be delivered as text, stills and video bulletins updated frequently throughout the day to the Orange web site as well as Orange mobiles.
Orange recently integrated its mobile and broadband divisions in order to provide a single portal experience to its customers whether they are on the move or at home. The ITN deal is an example of how Orange will be delivering that experience with content delivered to both the home broadband and Orange World mobile portal.
Orange currently attracts 5 million visitors per month to its homepage. Orange serves 2million home internet customers and over 15 million mobile customers.
Eric Abensur, Vice President of Broadband for Orange said: ‘Our customers want up to the minute news on the issues that matter to them wherever they are. We’re now giving them exactly that, whether they are at home or on the move they can keep up to date through Orange.’
Nicholas Wheeler, Managing Director of ITN On said: ‘We are excited about delivering a content and video hosting solution to Orange who required a flexible and innovative approach from its supplier. We look forward to growing the relationship with Orange in the coming months.’
For more information please contact John Nolan at ITN on +44 (0)20 7430 4216 or the Orange Press Office on +44 (0)870 373 1500
About ITN On
ITN On (formerly ITN Multimedia) is the UK’s leading supplier of news and other video entertainment content to broadband, mobile phone and radio (IRN) platforms. ITN On pioneered video news on mobile in Europe, launching with 3 in 2003 and was the first UK company to create made-for-mobile news and weather channels. ITN On’s key business partners include mobile operators such as Vodafone, T-Mobile, 02, and 3 as well as established broadband operators Yahoo!, MSN and search engines Google and Blinkx TV.ITN On’s radio division IRN supplies news to 300 commercial radio stations throughout the UK with a daily audience of 26 million.
Orange is a key brand of the France Telecom Group, one of the world’s leading telecommunications operators with 149 million customers on five continents. In June, 2006, as part of the France Telecom Group integrated operator strategy (NExT programme) to deliver simple, convergent products, Orange became the single brand for mobile, broadband and multi play offers in France, the United Kingdom and The Netherlands, strengthening Orange’s position as the number two mobile and internet services brand in Europe. In addition, Orange Business Services became the new banner for business communications solutions and services. Orange Business Services is present in 166countries and territories and serves customers in 220.
The France Telecom Group has 23 mobile and nine internet operations across the world. At July 27, 2006, the group had 88.6 million mobile customers, and 11.9 million internet customers.
In the UK, Orange serves over 15 million mobile customers and more than 2 million internet customers (1 million broadband, 1 million dial-up).
Orange and any other Orange product or service names included in this material are trademarks of Orange Personal Communications Services Limited. Further information about Orange can be found on the Orange website at www.orange.comBack to All Press Releases