ITV News is placing citizen journalism at the very heart of its editorial agenda and is today launching a new website Uploaded – creating the UK’s first nationwide network of citizen correspondents who can shape TV news coverage on a daily basis.
Uploaded will be a key part of itv.com offering a real step-change in the way broadcasters incorporate user-generated content (UGC) into their programmes.
For the first time, viewers’ contributions will not just be an add-on to coverage of the big stories – they will become an integral part of all three ITV News bulletins every day.
Uploaded will help create a huge network of Citizen Correspondents and serve as a platform for national debates. Citizen Correspondents will be able to register directly through ITV’s new broadband service on www.itv.com to upload their mobile or webcam clips to the website’s Daily Debate or they can email their pictures and videos to email@example.com
Registered users will receive daily emails from the ITV News team, inviting them to contribute and have their say on the big issue of the day. There will also be an Uploaded Forum, where users can comment on other members’ clips or views.
The best uploaded clips from the website will then be aired on ITV News bulletins on ITV1 to offer a fresh perspective, drive debates and offer a real reflection of the nation’s mood on anything ranging from ASBOs and bullying to election campaigns and the state of the National Health Service.
The Uploaded section of ITV.com will also deliver a constantly updated feed of the day’s top ten stories with both text and video, as well as the opportunity to re-watch news reports shown on ITV News bulletins and extra content such video diaries from ITV News correspondents.
A Citizen Exclusives section will give everyone a platform to contact the ITV News team directly if they have captured amazing exclusive footage.
In addition, the website will feature a Caught on Camera section, where members of the public can share clips such as freaky weather with other users.
Uploaded has been developed and will be run by ITN’s multimedia division ITN On, who will also produce bespoke ITV News bulletins to be delivered directly to mobile subscribers. The ITN On team will work closely with the ITV News’ editorial team to produce compelling online and mobile content and drive daily debates.
Deborah Turness, Editor of ITV News, said: ‘ITV News is taking citizen journalism one step further by placing it at the core of our news programmes every day. It’s time to recognise the potency and the value of the public’s desire to participate, and to enable our viewers to inform and affect our news agenda. Our Citizen Correspondents won’t just be an add-on. They will become an integral part of our programmes, complimenting the coverage offered by our team of award-winning correspondents.’
Annelies Van Den Belt, Managing Director, ITV Broadband said: ‘The new ITV.com service is only going to be successful if our viewers feel they can be a part of it. Uploaded puts our viewers at the heart of our new site with an opportunity to make and shape the news in a real and tangible way. We are delighted to be working closely with ITV News on this project as they have such a strong track record in using UGC to help break big news stories.’
For more information contact Saskia Wirth Head of Press & Publicity ITV News 0207 430 4825 / 07941 237354 Saskia.firstname.lastname@example.org
About ITN ON ITN On is part of ITN, one of the world’s leading news and multimedia content companies. ITN On is the UK’s leading supplier of news and other video entertainment content to broadband, mobile phone and radio (IRN) platforms. ITN On pioneered video news on mobile in Europe, launching with 3 in 2003 and was the first UK company to create made-for-mobile news and weather channels. ITN On’s key business partners include, BT, Vodafone, 02, 3, Telegraph Group as well as established broadband operators Yahoo!, MSN, Orange, Microsoft and search engines Google and Blinkx TV. ITN On’s radio division IRN supplies news to over 270 commercial radio stations throughout the UK with a daily audience of 26 million.
How to use Uploaded The online service launches on the xth May, with viewers able to upload their content at itv.com/news. To become one of ITV News’ Citizen Correspondents and contribute to the Daily Debate, users are invited to film their messages on their mobile phones or webcams and send their clips either by uploading them directly to the website once they have registered, email their views to email@example.com or send clips directly to the Uploaded MMS number 07786 201313.
To contact the ITV News team directly for big exclusives, Citizen Correspondents can call the ITV News exclusive hotline on 0800 181 580 or email firstname.lastname@example.orgBack to All Press Releases