ITV News Launches Mobile Bulletins

ITV News viewers will now be able to get their Newsfix on the go by subscribing to ITV ‘s made for mobile news bulletins.

More than 9 million people watch ITV News every day and Newsfix will give them a chance to catch up on the day ‘s main stories wherever they are. From 28 May, ITV News is introducing a tailor-made service that will deliver the latest news and video directly to 3G mobile phones.

Presented by ITV News presenters including Mary Nightingale and Mark Austin, Newsfix will carry the main ITV News stories of the day. The service will be produced by ITN’s multimedia division ITN On.

For a £2 a week subscription fee viewers can sign up to Newsfix by texting ‘FIX’ to 88333. Subscribers will then receive bespoke bite-size bulletins of up to two minutes long at each end of the working day around 9am and 5pm. At weekends and bank holidays,there will be one bulletin available from lunchtime.

Deborah Turness, Editor of ITV News, said: “People want to be able to catch up on the big stories of the day wherever they are and Newsfix offers the highlights of ITV News’agenda-setting coverage on the go.The service perfectly complements our multi-platform offering, which will be fully rolled out over the coming months.’

Melissa Goodwin, Head of Mobile for ITV, said: ‘Newsfix is a really exciting service,presented by ITV News’ biggest on-screen talent. It’s a great addition to ITV Mobile, making it the only place for news, entertainment and celebrity updates on the move.’

For more information please contact Saskia Wirth on 020 7430 4825 or email Saskia.wirth@itn.co.uk

How to sign up to Newsfix To find out more about Newsfix visit www.itv.com/news. To sign up,text ‘FIX’ to 88333. There will be a £2 a week subscription fee. To unsubscribe, text ‘STOP’ to 88333. Once unsubscribed, users will have access to content for the remainder of the current week’s subscription.

About ITN On ITN On is part of ITN,one of the world’s leading news and multimedia content companies. ITN On is the UK’s leading supplier of news and other video entertainment content to broadband, mobile phone and radio platforms. ITN On pioneered video news on mobile in Europe, launching with 3 in 2003 and was the first UK company to create made-for-mobile news and weather channels. ITN On’s key business partners include, Vodafone, 02, 3, T-Mobile, BT Telegraph Media Group as well as established broadband operators Yahoo!, MSN, Orange, Microsoft and Google. ITN On’s radio division IRN supplies news to 260 commercial radio stations throughout the UK with a combined daily audience of 20 million.

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