ITN Source To License Daybreak, Lorraine And GMTV Back

ITN Source has signed a deal to license material from Daybreak, Lorraine and the GMTV back catalogue in an extension of its existing representation of clips sales of ITV material.

Twenty years of interviews and content is now available to producers and organisations through ITN Source, the footage licensing division of ITN. Key moments include Prime Ministers David Cameron, Tony Blair and Gordon Brown on the Daybreak and GMTV sofas, Hollywood A-listers, Eamonn Holmes’ famously awkward interview with David Blaine, coverage of all of the big award ceremonies and live performances from Take That, Westlife and Amy Winehouse.

ITN Source has represented the ITV catalogue since 2003, and is currently working with ITV to identify key titles from the back catalogue to digitise and make available online so they can be previewed and purchased via the ITNSource.com portal.

Examples of the new ITV content available as a result of this announcement are online at http://www.itnsource.com/en/partners/itv-daybreak-gmtv-and-lorraine/ and more information on the full range of ITV material available through ITN Source is online at http://www.itnsource.com/en/partners/itv/.

“ITV is an important partner for ITN Source as we’ve represented its catalogue since 2003 and are now in the process of enhancing it through digitisation,” said Simon Wood, Head of UK Sales at ITN Source. “ITV content complements the extensive news archive material represented by ITN Source, and the addition of twenty years of memorable moments from ITV breakfast television to our portfolio will be a valuable resource for producers and those who license ITN and third-party content.”

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