ITN Source scores representation deal with Setanta Sports News

ITN Source is adding original sports news and features content to its remarkable video content library in an exclusive global representation deal with the Setanta Sports News channel, which launched on 29 November 2007.

ITN Source has exclusive worldwide distribution rights to licence footage from Setanta Sports News through ITN Source’s UK and international sales offices. The material will be available for customers to search, view, buy and download directly from ITN Source’s e-commerce website – www.itnsource.com – which can digitally deliver high quality footage straight to the customer’s desktop.

Setanta Sports News features sports stories from the UK and abroad and is a must-have source of information and entertainment for UK sports fans. The 24-hour sports news channel brings viewers exclusive interviews with the world’s top sports men and women, managers and industry experts, as well as up-to-the minute and breaking sports news stories and weekly features programming hosted by a pool of presenters, sports pundits and reporters in the field.

Asha Oberoi, Content Director, ITN Source said: ‘We are delighted to add this fresh, new and exciting content to ITN Source’s sports footage catalogue. From iconic sporting moments such as the 1966 World Cup, to exclusive interviews with the legendary Mohammed Ali, to images of a young Lewis Hamilton, ITN Source houses a rich wealth of sports material. Our partnership with Setanta Sports News will add to our current archive and will give our global customer base the ideal resource for the latest and best sports news and features content.’

Simon Green, Head of UK Channels, Setanta, said: ‘With their international delivery network and expert sales and research team, ITN Source is the perfect partner to showcase the growing Setanta Sports News content library to a global audience.’

Malcolm Wall, CEO of Content, Virgin Media, said: ‘Setanta Sports News will be the home of must-see sports news programming and we are delighted that our partnership with ITN Source will allow industry customers across the world easy access to this rich and unique sports news catalogue.’

Notes to Editors:

ITN Source is the gateway to over 800,000 hours of iconic footage and creative moving imagery captured over three centuries. From news to drama, celebrity, comedy, music, wildlife, natural history and film, to an inspirational stock footage section and growing collection of HD material, ITN Source is the media industries’ first choice for professional video content.

ITN Source represents the world’s largest and most diverse catalogue of moving image libraries including, Reuters, ITN, Channel 4, Granada, British Pathe, Fox News and Fox Movietone, Channel 9 News and other specialist collections. An advanced digital website offers customers the convenience of searching for, viewing, downloading and purchasing inspiring and captivating professional footage at the touch of a button.

With headquarters in London, ITN Source has sales offices in New York, Los Angeles, Toronto, Berlin, Paris, Johannesburg, Sydney and Tokyo. For further information, visit www.itnsource.com

Setanta Sports News is jointly owned by Setanta and Virgin Media, and is produced by ITN. The 24-hour sports news channel brings viewers exclusive interviews with the world’s top sports men and women, managers and industry experts, as well as up-to-the minute and breaking sports news stories and weekly features programming hosted by a pool of presenters, sports pundits and reporters in the field. Its EPG number on Virgin Media is 518 and on satellite its EPG is 435.

Virgin Media is an innovative and pioneering UK entertainment and communications business. For the first time consumers can get everything they need from one company – the UK’s only quad play of TV, broadband, phone and mobile plus the most advanced TV on demand service available, the UK’s first high definition TV service and V+, our high specification personal video recorder. We’re the UK’s most popular residential broadband provider, the largest virtual mobile network operator and the second largest provider of pay TV and home phone.

Virgin Media owns two content businesses – Virgin Media Television (VMTV) and sit-up. VMTV owns seven entertainment channels – Virgin 1, Living, Living 2, Bravo, Bravo 2, Challenge, Trouble – and is a 50% partner in UKTV, which consists of ten channels including UKTV Gold and UKTV History. sit-up runs retail TV channels bid tv, price-drop tv and speed auctiontv.

Virgin Media is the largest Virgin company in the world and has almost 10 million customers. To find out more, visit www.virginmedia.com/presscentre.

For further information, please contact: Lucy Puddefoot, ITN Press Office: Tel: +44 (0)207 430 4599; Email: lucy.puddefoot@itn.co.uk

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