ITN Source joins the Newsmarket for the launch of the first global video exchange platform

ITN Source has joined MarketPlace, a new online global video exchange initiative from The NewsMarket, which gives news organisations, creative and marketing professionals’ direct access to a selection of its world class editorial and stock footage video content.

MarketPlace connects buyers and sellers of news and other licensed video content, providing an easily accessible and central online resource for customers seeking pay-for-use broadcast-quality footage for inclusion in their own professional productions – ranging from adverts, corporate videos, viral marketing, web campaigns, music videos and feature films. The NewsMarket is providing the technical infrastructure and management of its MarketPlace, brokering individual video transactions, and prices will be negotiated depending on usage.

As well as news content from ITN’s own archive, the MarketPlace partnership also brings a range of iconic and creative video footage from ITN Source’s partner libraries to a wider audience.

Mark Wood, Chief Executive, ITN said: “MarketPlace is a great new avenue for us to bring content from ITN’s professional video library, ITN Source, to a much wider group of content producers around the world. The NewsMarket’s expertise in digital video distribution and the company’s relationships with leading brands and newsrooms globally will help us extend the reach of our business.” Shoba Purushothaman, CEO and co-founder of The NewsMarket, added: ‘MarketPlace opens up a whole new playing field for affordable acquisition of non-commercial video content globally and is the perfect complement to the way we have historically brought corporate and institutional content providers together with editorial users. We’re especially pleased to be launching our new exchange with some of the world’s leading news organizations on board.’

For a preview of MarketPlace, The NewsMarket’s latest offering, visit: www.thenewsmarket.com/marketplace

About ITN Source

ITN Source is the gateway to over 800,000 hours of iconic footage and creative moving imagery captured over three centuries. From news to drama, celebrity, comedy, music, wildlife, natural history and film, to an inspirational new Stock Footage section and growing collection of HD material, ITN Source is the media industries’ first choice for professional video content.

ITN Source represents the world’s largest and most diverse catalogue of moving image libraries including, Reuters, ITN, Channel 4, Granada, British Pathe, Fox News and Fox Movietone, Channel 9 News and other specialist collections. An advanced digital website offers customers the convenience of searching for, viewing, downloading and purchasing inspiring and captivating professional footage at the touch of a button.

With headquarters in London, ITN Source has sales offices across the globe in New York, Los Angeles, Toronto, Berlin, Paris, Johannesburg, Sydney and Tokyo.

For further information, visit www.itnsource.com

About The NewsMarket

The NewsMarket is the leading online platform for corporations, government entities and non-profit organizations to deliver original video content to the media, consumers and other key audiences globally. The company empowers content providers through a single platform for all their video needs. Our site – www.thenewsmarket.com – connects content providers with more than 13,000 media outlets and news organizations, as well as the blogosphere, in nearly 200 countries. In addition, BrandTV, our corporate branding platform, allows clients to use Web video to communicate directly with consumers, employees, investors, partners and other constituents. And MarketPlace, our global video exchange, is the first online platform for buyers and sellers of licensed non-commercial video content.

The NewsMarket is headquartered in New York, with offices in Beijing, Delhi, London, San Francisco, Munich, Singapore, Hong Kong and Mumbai. The NewsMarket: where video means business.

For further information, please contact:

Lucy Puddefoot, ITN press office Tel: +44 (0)207 430 4599. Email: lucy.puddefoot@itn.co.uk

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