ITN Productions To Produce 'Truthloader' Channel For YouTube

ITN Productions is launching a new citizen journalism channel on YouTube as part of YouTube’s original channels initiative, announced today at MIPCOM.

The “Truthloader” channel will showcase the work of citizen journalists from all around the world with original daily programming from amateur eyewitnesses and passionate online campaigners. The citizen journalism will be curated by social media experts and professional journalists at ITN Productions.

Truthloader will start with three distinct strands:
• A daily appointment-to-view presenter-led bulletin rounding up the day’s top citizen journalism from all over the world
• A weekly studio debate conducted over Skype and Google hangout by passionate citizen journalists
• A weekly feature showcasing content and ideas from the world of conspiracy theories

Truthloader will launch later in 2012, sitting alongside ITN Productions’ existing successful YouTube channels. The editor will be Dan Bell.

“With our track record in digital content and expertise in groundbreaking citizen journalism, ITN Productions is delighted to be part of YouTube’s original channels content,” said Mark Browning, Managing Director of ITN Productions. “There has been a huge focus on the power of online citizen journalism – from the Japan tsunami to the Arab Spring – but how do viewers know they can trust what they’re watching? With Truthloader, our experts will separate truth from fakery and bring the very best in eyewitness accounts to audiences worldwide.”

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