Foreign Secretary William Hague last night introduced an ITN Productions film telling the stories of people preparing for the London 2012 Olympic and Paralympic Games.
Game Changer stars footballer David Beckham, who helped nominate an outstanding member of the community as an Olympic torch-bearer, and fashion designer Zandra Rhodes, who is leading a Cultural Olympiad project in Coventry.
It also showcases the Royal Mint in Wales, which is producing 4,600 Olympic and Paralympic medals, the designers and engineers of the Orbit tower at the Olympic Park in Stratford, east London, and BAE Systems, which is using cutting-edge methods to develop Paralympic wheelchair performance.
The film will be shown to millions on television, in embassies and at events around the world to tell the story of the preparations for the 2012 Games
Mr Hague said: “This film will demonstrate the best of Britain to audiences across the world. As well as making it available to broadcasters across the globe, our diplomatic missions will screen the film at embassy events and work with UK Trade & Investment, the British Council and other partners to reinforce our messages about British creativity and business excellence wherever we are represented.
“2012 is an exciting year for all of us. I hope the film will give you a sense of this and inspire you all with the incredible energy, talent and skill shown by all those involved in the Games.”
The FCO said the account of the build-up portrays the best of Britain’s creative industries and the hardworking nature of the people at the heart of the 2012 Games.Back to All Press Releases