Joining as Commercial Director, Robin Gibson will be responsible for generating and retaining business across ITN Productions’ digital syndication, commercials, Industry News, corporate production and digital solutions revenue streams. As well as driving commercial strategy, Robin will lead the teams responsible for: delivering TV advertising production such as the award-winning TA Live campaign; providing video content to newspaper websites, YouTube and other platforms; producing bespoke vertical programming for a range of industry sectors; developing corporate video content; producing, digitising and delivering sports content and, delivering digital solutions in online video and related content.
Reporting directly to ITN Productions Managing Director Mark Browning, Robin will take a senior role in the division and also be tasked with developing new business and revenue streams.
Robin brings with him 20 years’ experience in commercially-driven sponsorship and marketing, working with some of the world’s biggest brands. Most recently, as Founder and Director of consultancy Unseen Endeavour, Robin led award-winning campaigns for Samsung around the London 2012 Olympic Games, its football activity and the 2011 Take That tour. Other clients included BNY Mellon and Nivea for Men.
Previously, Robin was Vice-President at sports, entertainment and lifestyle agency Octagon, and prior to then held senior roles at Sports Direct, The Football League, Adidas and Kraft Foods.
Robin said: “I am very excited to be joining ITN Productions at this time. The desire for compelling content is growing rapidly across all platforms and as experts in the development of engaging video ITNP is very well placed to capitalise on this growth.”
“Our business has diversified across a vast range of commercial, corporate, digital and industry-focused areas and Robin’s appointment will further boost our commercial firepower,” said Mark Browning, Managing Director of ITN Productions. “Now is the right time to bring in a Commercial Director of Robin’s calibre to oversee and develop all of that activity.”
For further information, please contact:
020 7430 4825 or via email