ITN Productions appoints first Head of Creative

ITN Productions has appointed Kathryn Dufty as the first Head of Creative of its advertising production business to further amplify the creative output of its TV commercials and branded content teams.

Formerly creative director of multi-platform production agency Kream (part of the Karmarama group), Kathryn has created campaigns and content for first class brands such as M&S, British Airways, Vauxhall, Milka, CoppaFeel!, Pilgrims Choice and Historic Royal Palaces.

Laetitia Rennie, Director of TV Commercials and Branded Content, ITN Productions said: “ITN Productions is gaining real momentum in the commercial ad landscape, working in collaboration with directors, agencies and direct with market-leading brands. We are already established as the go-to producer for creating live or fast turnaround content, winning Marketing Week’s Campaign of the Year for Virgin Holiday’s #SeizetheHoliday ad, and Kathryn’s appointment shows both our ambition and commitment, to providing best in class creative production to existing and future clients for all their audio-visual content needs.”

Kathryn Dufty said: “I’m delighted to join the talented advertising team at ITN Productions. We’ve already hit the ground running in 2017, and I’m looking forward to using my experience and connections to deliver first-class creative for brands with ITN.”

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