ITN makes news and entertainment content available for free on iTunes

ITN is making its bespoke mobile news and entertainment content available for free to ipod users and other portable video players. The deal will allow customers to download ITN’s latest news and entertainment programming from Apple’s iTunes store when on the move. The service will be funded by a short pre-roll advertisement on each download. The advertising service is provided by Ad Infuse who have the technology to wrap advertisements around the programmes and deliver them to iTunes.

ITN will keep viewers up to date with all the latest UK, world, sports, showbiz and business news throughout the day. The iTunes store will also feature Movie Buff, the definitive guide for cinema goers featuring everything from film reviews to cinema etiquette as well all the latest movie news, red carpet premieres and interviews with Hollywood’s A-List. ITN is also supplying iTunes with its weekly sports news bulletin Sports Fix and daily football show EPL, a rundown of the day’s football stories.

Nicholas Wheeler, Managing Director of ITN’s multimedia division ITN On said: ‘As a leading provider of news and entertainment on mobile phone and online platforms we are excited to launch our news and entertainment content on iTunes at no cost to the consumer. This is a society where people are always on the move and want everything on demand. Customers can now download the very latest news to their ipod before they leave home or the office and watch it on their commute or when waiting to meet a friend at the bar.’

ITN On contact: John Nolan +44 (0)20 7430 4216/ +44 (0)777 9329 187 john.nolan@itn.co.uk

Ad Infuse Europe contact: Stephen Upstone, Managing Director of European Business Development +44 (0)7801 953 743 / +44 (0)20 7292 8140

About ITN On

ITN On is part of ITN, one of the world’s leading news and multimedia content companies. ITN On is the UK’s leading supplier of news and other video entertainment content to broadband, mobile phone and radio platforms. ITN On pioneered video news on mobile in Europe, launching with 3 in 2003 and was the first UK company to create made-for-mobile news and weather channels. ITN On’s key business partners include, Vodafone, 3, BT, Orange as well as established broadband operators Yahoo!, MSN, Telegraph Group, The Mirror and Virgin Media. ITN On’s radio division IRN supplies news to over 260 commercial radio stations throughout the UK with a combined daily audience of 24 million.

About Ad Infuse

From portable media players to mobile phones — Ad Infuse delivers highly personalized ad experiences to consumers across all mobile devices. By dynamically inserting targeted ads at the moment of content delivery, Ad Infuse ensures optimal relevancy for the end user. With the utmost respect for consumer data protection, Ad Infuse unlocks new revenue streams for channel owners by dismantling limitations of the current mobile advertising sponsorship model. Evangelizing the growth of mobile media consumption, Ad Infuse is committed to helping mobile operators and content owners reach sustainable efficiency while providing advertisers with ultimate ad effectiveness.

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