ITN has launched ITN Source News, its news agency business selling on-the-day footage gathered by ITN to broadcasters and producers globally. Previously known as ITN International, the business now forms part of footage sales arm ITN Source and offers multiple products to broadcasters around the world.
The re-engineering of ITN Source from an archive to a footage syndication business creates a global licensing powerhouse proactively marketing ITN’s award-winning journalism to the international broadcast and education markets, both key drivers in ITN Source’s strategy.
ITN Source News will offer clients ITN’s high quality coverage in the form of live feeds, highlight clips and reporter packages from talented journalists on the UK’s biggest free-to-air channels, ITV and Channel 4. ITN Source News will also continue to provide extensive broadcast facilities throughout the UK for international clients.
A new microsite has launched today outlining the ITN Source News service and features interactive videos from some of ITN’s leading journalists including Julie Etchingham, Lindsey Hilsum and Geraint Vincent.
ITN has won hundreds of prestigious journalism awards in its 55-year history which more recently includes a BAFTA and International Emmy for coverage of the Chinese earthquake and Royal Television Society Journalism awards for reports on the G20 protests and the war in Afghanistan.
Asha Oberoi, Managing Director, ITN Source said:
“The launch of ITN Source News is a key pillar in our growth strategy and enables us to build on our international growth which now accounts for over half of our business.
ITN Source News gives global broadcasters access to our award-winning independent journalism, gathered daily in the UK and through our global bureaux network, in effect making ITN Source News an extension of their own newsrooms.”
Visit the microsite: http://news.itnsource.com/
Contact ITN Source News on +44 20 7430 4668 or email firstname.lastname@example.orgBack to All Press Releases