ITN brings entertainment and sports to YouTube viewers

ITN’s multimedia division, ITN On today unveiled its latest online initiative with the launch of an ITN channel on YouTube. The ad-funded channel will have entertainment at its heart, plus sports, film and Bollywood programmes made specifically for online platforms allowing YouTube users to view, comment on and link to their favourite ITN content.

ITN will add a large amount of showbiz material daily to the channel. Content available on the channel will include Bollywood Insider, one of the UK’s leading, weekly Bollywood programmes, featuring all the latest gossip and movie releases presented by Sunrise Radio’s Suzi Mann. YouTube users will also be able to watch ITN’s EPL, a round up of all the latest from the day’s football news and Sports Fix, a weekly run down of the latest news from the world of sport.

ITN will also create content for the channel using ITN Source’s professional video content (www.itnsource.com) including Most Requested Ever, a run down of the biggest celebrity stories ever requested from the library and On this Day in History, a review of events that occurred on that a particular day.

Nicholas Wheeler, Managing Director of ITN On said: ‘As a leading producer of high quality video content for online and mobile platforms, ITN On see YouTube as a key partner for making our entertainment and sports content available to end users. YouTube have built a name as a destination resource for video on the internet, and for us at ITN this partnership will engage more users with our content and extend our brand’s reputation as a provider of high quality video journalism on the web.’

Patrick Walker, Head of Partnerships, YouTube EMEA commented: ‘We are delighted to have ITN as our new partner and their channel will further enrich YouTube with quality entertainment and sport content. Professional content remains very popular with YouTube users and this channel will give ITN the opportunity to extend their reach, test new forms of programming, interact with users, and use YouTube as a new source of revenue generation.’

See ITN ‘s YouTube channel at www.youtube.com/ITN

For more information please contact John Nolan on 020 7430 4216 or email john.nolan@itn.co.uk

About ITN On

ITN On is part of ITN, one of the world’s leading news and multimedia content companies. ITN On is the UK’s leading supplier of news and other video entertainment content to broadband, mobile phone and radio platforms.

ITN On pioneered video news on mobile in Europe, launching with 3 in 2003 and was the first UK company to create made-for-mobile news and weather channels. ITN On’s key business partners include, Vodafone, 3, BT, Orange as well as established broadband operators Yahoo!, MSN, Telegraph Group, The Mirror and Virgin Media. ITN On’s radio division IRN supplies news to over 260 commercial radio stations throughout the UK with a combined daily audience of 24 million.

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