Burberry's talented chief creative officer Christopher Bailey said the front row was full of people "they admired".

Anna Wintour, Samantha Cameron, Dev Patel, Alice Eve, Mario Testino, Dita Von Teese, Harvey Weinstein, Harry Styles and Andy Murray were among the names that made up the A-list FROW.

Bailey said the collection "was inspired by Norman Parkinson photographs from the 1940s and 50s".

The show was held in a purpose-built marquee in Hyde Park and over a 1,000 people were there to watch the event.

Burberry organised three events to celebrate their latest collection, which incorporated live video streaming and social media across the world to its fans.