Amy Childs has launched her debut perfume and at the launch her new boyfriend, David Peters, admitted he loved the smell.

The former TOWIE star revealed her new scent has already helped her attract lots of male attention.

Childs' new boyfriend, David Peters, attended the launch and raved about Amy’s new scent saying: “The smell lasts and I think everyone should try it.”

Childs's latest venture follows on from her swimwear collection, her range of Hair Vajazzles and a fashion line.

The beauty therapist’s self-named scent will be available in stores from August 18.