Joey Essex has lifted the lid on his recent knifepoint robbery.
The TOWIE star was held up on Tuesday as he paid for parking in Hammersmith, west London.
Two men posing as fans asked for his photo, before tackling him from behind and stealing his £10,000 Rolex watch.
Joey says he was not scared by the attack, but had been left shocked.
He said it was something that happened to people much worse off than him every day, and that all thieves were scumbags.