Despite pulling in an average of 9.2 million viewers it seems BBC1 show The Voice isn't quite as popular as bosses hoped.
The 11 date live tour, which was to have featured the show's eight finalists, has been scrapped after not enough people bought tickets for the shows.
A spokeswoman for the tour said: "Unfortunately, The Voice UK Live has been cancelled due to lack of ticket sales - customers are advised to contact their point of purchase for ticket refunds."
Concerts were set to be held throughout the UK, including Cardiff, Glasgow and Manchester.
It's another blow for the show after the winner Leanne Mitchell's debut single failed to make much of an impression on the charts.
But BBC1 boss Danny Cohen has defended the show: "The Voice has broken all records for a new entertainment show on the BBC.
"There are also inevitably things you learn in the first series of a big new show, and we are confident that The Voice will return even stronger next year."
He said he was proud of the contestants and the coaches - Sir Tom Jones, Danny O'Donoghue, Jessie J and Will.i.am - although it is not clear who will return next year.