Sir Richard Branson shaved his legs and wore drag to hostess on an AirAsia flight on Saturday after losing a bet to sky-travel rival Tony Fernandes.
Dressed in a tight, red uniform, complete with makeup and fake eyelashes, Branson served as a flight attendant on Tony Fernandes' AirAsia aircraft flying from Australia to Malaysia.
The Virgin Group entrepreneur and Fernandes had a wager during the 2010 Formula One Grand Prix in Abu Dhabi on whose racing teams would finish ahead of the other. Branson's Marussia Virgin Racing team finished two spots behind Fernandes' then Team Lotus.
Money raised will go to the Starlight Foundation, an organisation that helps brighten the lives of hospitalised and seriously ill children and their families in Australia.