The businessman has dressed in Indian costume to promote Virgin Atlantic's new Mumbai-London route.

Sir Richard was dressed in an off-white traditional kurta, bright red dhoti, simple brown chappals and a turban for the occasion.

During the stunt he sat on top of a 50s style taxi as he was driven down Mumbai's exclusive Marine Drive.

The London-Mumbai launch comes just days after Virgin Atlantic failed to secure the London to Moscow route, losing out to budget carrier EasyJet.