Unsuspecting train passengers in Belgium have been caught up in the latest stunt centred around James Bond.
Thirsty commuters buying a soft drink from a vending machine inside Antwerp's station where they were set a task to get to a particular platform in just 70 seconds.
In what could constitute a normal day in the life for many of us, their path was blocked by fake female 'friends' from the past, blocked escalators, a falling orange display and a passing pane of glass.
However, those who have accepted the challenge and reached the nominated platform have been faced with a final feat; sing the James Bond theme tune.
The prize turned out to be tickets to see the latest James Bond film Skyfall.
A video of the stunt uploaded by the global soft drink brand has gone viral and surpassed 3.8 million hits on YouTube.