The World Custard Pie Throwing Championships splatted down in Kent on Saturday.
Dressed in colourful costumes, 16 teams of four - many having travelled from the far corners of the UK took part in the slapstick
Standing behind tables, participants took aim at their opponents standing eight feet away.
"You get six points for hitting in the face, five points if you hit somebody in the chest, three on the arm, and if you miss three
times, you have points deducted. Now there is no special way of throwing it, but the rules do state that if you have an unusual
way of throwing, you get extra points," explained event organiser, Brian Mortimer.
Rather than using real custard, the pies were made from a mixture of flour and water.
And it is a tactical sport.
"The best thing to do if for you to go with the shields, hide behind them, then what we'll do is aim for the ugly people first and
then we'll go for the pretty ones last," said one pair of competitors.
And after a long day of pie throwing - and a few sore arms - Pie of the Tiger emerged the happy victors.