Google Glasses - which can take pictures, record video, and do other things like a smartphone - have become the unlikely stars of New York Fashion Week.
Models hit the runway in an attempt to show the technology as more chic than geek.
Google co-founder Sergey Brin even kept his glasses on for his debut trip down the catwalk at the Diane Von Fustenberg collection.
"I was at a conference with her and I was testing out a prototype and she loved it, and we saw that we have very similar ambitions, which is to create products that are stylish and comfortable and functional. And those are, I think, the important elements of Glass and of course, her clothing designs," he said.
Up until now, the public has only seen glimpses of Google Glass, but they should be available to buy next year.